Lessons From Working With AI Sales Agents
What actually happens when you give your club an AI sales teammate?
Everlast Gyms didn’t just dip a toe into automation, they brought on the Antares AI sales agent, Nova, to qualify leads, book club tours, and handle follow-ups around the clock.
In this fast-paced 30-minute session, James Tindall and Glen Smith pull back the curtain on the entire rollout. They’ll share what worked brilliantly, what tripped them up, and the practical takeaways any multisite operator can steal for their own clubs.
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About The Webinar
AI in fitness sales is no longer a future idea. It is on the front line today, driving real revenue, and the operators getting the best results treat it as a dedicated member of the team rather than a bolt-on tool.
In this session we go behind the scenes at Everlast Gyms to hear how its sales and operations teams worked together to bring an AI sales agent into their clubs. James and Glen talk through the real decisions involved:
- How they got club staff excited rather than worried
- How they taught the agent to speak fluent Everlast
- How enquiries pass between the agent and club teams
- How the rhythm of sales changed once every enquiry got an instant reply
Jack Murray, AI Architect at Keepme, joins them to share the view from the build side, showing how an agent is set up around an operator's brand voice, clubs and sales journey.
What You'll Walk Away With
Learn how to bring your team along
Hear how Everlast Gyms introduced AI to its sales and club teams, built confidence early and positioned the agent as support for staff rather than a replacement.
Discover how to teach the agent your brand voice
Learn how the team shaped the agent’s tone, club information and responses so every prospect gets a conversation that sounds like Everlast, at any hour of the day.
See how the AI-to-human handover works
Discover how enquiries flow from the agent to club staff, how tours get booked and followed up, and where human judgement still matters most.
Hear the lessons learned and what to do differently
Take away the practical advice James and Glen would give any multisite operator starting out, including what they would do differently if they were starting again.
Meet The Speakers
James Tindall
James will share how Nova has changed day-to-day sales at Everlast Gyms, from how fast leads get a reply to how club teams turn enquiries into tours.
Glen Smith
Glen will explain how training, clear processes and strong knowledge helped club teams adopt AI with confidence, and why the agent's knowledge matters.
Jack Murray
Jack will show how an Antares agent is set up around an operator's brand, clubs and sales process, and what separates a good rollout from a great one.
Mantas Dvareckas
Mantas will host the conversation, keep the discussion moving and put your live questions straight to the panel, with plenty of time for Q&A.
