Everything You Need to Know About Data and AI
Stop playing buzzword bingo and put the data you already hold to work.
Most operators know data holds the key to retention and sales, yet few turn it into action. This 53 page briefing explains what your data is, what AI really adds, and how to start with the numbers you already have.
What You Will Find Inside
Ten chapters that take you from the basics of data to a working AI plan.
What your data really holds
A plain English guide to the types of data in your business, why it holds value and where most of it sits unused.
First steps with imperfect data
Why twelve months of reasonably clean data beats three years of messy records, and how to begin simply.
What AI actually means for you
A plain explanation of AI and machine learning for non-technical leaders, plus other options to weigh up.
Where AI adds value to sales
The places AI lifts retention, sales conversion and non-dues spend, with examples drawn from live fitness operators.
Confidence in AI predictions
How to judge the accuracy of predictions, what level to expect and how to avoid acting on forecasts you cannot trust.
A clear plan to implement AI
A step by step route to put AI to work in your business, from a first project through to measurable results.
What The Paper Reveals
Figures quoted in the paper, from industry research and Keepme results.
What Operators Say
The out of hours booking system is gold. Having the Agent engaging with leads at all hours is the best support we can have for our Sales Teams. They really enjoy coming in to booked appointments.
I have nothing but praise for Keepme Antares. It’s delivered everything I hoped for, and more. Waking up each day to see tours already booked automatically overnight is a real game changer for performance.
