Lead generation study for Australian multisite operators

Time to Reply Study: Australian Multisites

Roughly 3 in 10 inquiries to Australian multisite gyms get no reply.

We tested how Australian multi-site independents handle inquiries across email, Facebook and Instagram. The study measures reply speed, reply certainty and website FAQs, and shows where prospects are lost.

15 page study
3 channels tested
AU multisite independents
Trusted by multisite fitness brands
logo-fitness-first.pnglogo-gymbox.pnglogo-genesis.pnglogo-everlast.pnglogo-fitness-cartel.pnglogo-holmes-place.pnglogo-inspire.pnglogo-chicago.pnglogo-club4.pnglogo-exercise-coach.pnglogo-active-wellness.pnglogo-cedardale.png

What You Will Find Inside

Benchmarks for email, Facebook and Instagram, with clear next steps.

Segment highlights at a glance

How Australian multisite independents performed on reply speed, certainty of reply and availability of information.

Email reply speed and rates

Average response time, the share of unanswered emails and how many replies arrive within the first 24 hours.

Facebook and Instagram results

How social inquiries fare on reply speed and certainty, and how they compare with email and the national average.

A note on the quality of reply

Why speed alone is not enough, and how the quality of each reply affects whether a prospect books a visit.

FAQs and self-serve answers

How many sites answer common questions up front, and how a missing FAQ adds friction for prospects.

Challenges and opportunities

Where the biggest gaps sit, and how AI-powered sales agents can reply instantly and consistently on every channel.

What The Study Found

Headline findings from the Australian study, drawn from the report.

30.56%
Of all inquiries went unanswered, across all channels
25.83%
Australian average of unanswered inquiries, for comparison
271 min
Average email response time, fastest of any channel
25.93%
Of email inquiries to multisite gyms went without any response
90%
Rate of email responses arriving within the first 24 hours
38.1%
Of multisite websites include an FAQ, versus 27.59% average

What Operators Say

The results we’re seeing are a clear reflection of what’s possible when the right technology meets a team committed to innovation and delivering exceptional experiences. Partnering with Keepme was a strategic decision, and it’s already proving to be the right one.

Anil Chugani
Anil Chugani
Managing Director - Fitness First, Singapore

I have nothing but praise for Keepme Antares. It’s delivered everything I hoped for, and more. Waking up each day to see tours already booked automatically overnight is a real game changer for performance.

John Foy
John Foy
COO - Inspire Group Kuwait
Download the study