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Antares: The AI Agent Platform Built for Multisite Fitness Operators
Running a gym network means managing lead flow across dozens of locations, handling inbound calls that front desk teams can't always catch, supporting members with account queries, staying visible as AI search reshapes how prospects discover clubs - and doing all of it without the workforce to match every demand. Antares is built around that reality.
The five agents on the Antares platform
Nova — Sales Agent
Nova responds to every inbound lead instantly, follows up consistently across every channel, and books tours and trials automatically. In the first three months of deployment at Fitness Cartel, Nova handled nearly 60,000 conversations and booked approximately 450 tours outside of staffed hours. That volume of after-hours engagement would be impossible to replicate manually.
Clarion — Voice Agent
Clarion handles inbound calls 24/7. It answers questions on hours, services, and pricing, books tours, and routes anything that needs a human to the right person. Businesses miss up to 45% of inbound calls during peak periods - Clarion eliminates that leak without adding headcount.
Atlas — Member Services Agent
Atlas answers existing members' questions across text and voice: class times, services, account queries, opening hours, and day-to-day requests. It keeps members informed without pulling staff away from the floor.
Beacon — AEO Agent
Beacon optimises how your clubs are described and recommended by AI answer engines like Google and ChatGPT. Keepme's own research across 901 fitness and leisure operators in 27 countries found that no operator had achieved full AI search optimisation - and the global average AEO score was just 21 out of 100. Beacon is built to close that gap before competitors do.
Ember — Retention Agent
Ember identifies members at risk of leaving through the Keepme Score, intervenes at the right moment, and engages directly when a member chooses to cancel. Coral Leisure saw a 10% year-on-year increase in sign-ups and 7% revenue growth after deploying the Antares platform - part of which came from Ember catching churn signals earlier.
From first enquiry to long-term retention
Antares connects the agents, data, and conversational intelligence needed to optimise every critical handoff across your business - from lead response and calls to member support, AI visibility, and cancellation recovery.
Most operators start with Nova, because the conversion return is where the platform pays for itself fastest. The framework is designed so you activate additional agents when you're ready, with no change to the base subscription.
Why separate specialist agents
A lead enquiry, a member account question, an inbound phone call, an AI search visibility issue, and a cancellation intervention are different operational jobs. They require different workflows, tone, data, escalation logic, and success measures. Antares keeps those jobs specialised while connecting them through the same platform and Pulse intelligence layer - so every agent benefits from shared learning across the customer lifecycle.
Pulse — the intelligence layer underneath Antares
Pulse is what makes Antares more than a collection of agents. It runs continuously underneath the platform, analysing every conversation, surfacing what's working and what isn't, generating predictive scores for every lead and every member, and feeding what it learns back into the agents themselves.
The Keepme Score
You see Pulse most directly through the Keepme Score - a 0 to 100 figure that travels with every prospect from first enquiry and every member from join date onwards.
Green means healthy.
Amber means intervention has the highest expected value.
Red means action is urgent.
Nova uses the Keepme Score at acquisition to prioritise where to push hardest. Ember uses it across the member base to identify who needs intervention before they reach the cancellation form. Atlas and Clarion both see the score during a conversation so they can adjust tone and approach accordingly.
Continuous platform learning
Pulse also surfaces what the agents need to improve: knowledge base gaps, patterns in why deals or members are lost, and improvements the platform identifies and flags. Operators don't need to run the analysis themselves — Pulse does it continuously in the background.
How Antares is deployed
The foundation is set once: agent training, system integrations, data setup, and Pulse running underneath. Every additional agent activated later reuses that same foundation, so there's no starting from scratch.
Most operators follow this sequence:
Antares setup — Training, integrations, and data in place. Pulse and Beacon activate immediately.
Nova — Sales agent live, converting leads and booking tours around the clock.
Clarion, Ember, Atlas — Retention, voice, and member services activate on the same foundation when the operator is ready.
A controlled path to AI adoption
Antares is not an uncontrolled AI launch. Operators define what agents can say, when they hand off to a human, how they connect to existing systems, and how quickly deployment expands. The rollout model is built around approved knowledge, clear escalation rules, full operator visibility, phased scaling, data security, and reversible deployment at every stage.
What fitness operators say about Antares
"In just three months Antares has had almost 60,000 conversations and about 450 tours booked out of hours. It's been a massive assistance to all MCs... we've got more leads and we're walking into more appointments. It's a no-brainer." Amy Schafer, National Sales Manager — Fitness Cartel
"With Antares, the alignment across our systems provides a level of clarity and consistency that has been difficult to achieve in the past." Brad Bundy, COO — The Exercise Coach
"The early results from our Antares deployment have been outstanding — a 185% increase in lead-to-tour bookings, paired with a 16% uplift in tour attendance. Together, that's helped drive a 49% improvement in our tour-to-sale conversions. And all of this was achieved without any other major changes or investments." Anil Chugani, Managing Director — Fitness First, Singapore
Frequently asked questions about Antares
What is Antares by Keepme?
Antares by Keepme is an AI agent platform built specifically for multisite fitness operators. It brings together specialist AI agents, gym system integrations, operator-controlled knowledge, and Pulse - Keepme's conversational intelligence layer - so operators can improve sales, service, visibility, and retention from one platform under one contract.
Who is Antares built for?
Antares is built for multisite fitness operators: gym chains, health clubs, leisure operators, boutique fitness groups, and national or regional fitness brands managing lead response, inbound calls, member questions, AI visibility, retention risk, and cancellation conversations across multiple locations.
Which AI agents are included?
Nova — responds to inbound leads, follows up across channels, books tours or trials automatically.
Clarion — handles inbound calls 24/7, answers questions, books tours, routes conversations to a human when needed.
Atlas — answers existing member questions across text and voice.
Beacon — helps operators control how their clubs are described and recommended by AI answer engines.
Ember — identifies members at risk via the Keepme Score, intervenes early, and supports cancellation-save conversations.
How is Antares different from standalone AI tools?
Standalone tools solve one narrow problem. Antares is a platform for deploying multiple specialist agents on a shared foundation - training, integrations, data setup, and the Pulse intelligence layer are established once, then reused as more agents come online. Operators aren't buying isolated tools for sales, service, calls, visibility, and retention separately. They're buying one connected AI operating layer for the entire gym member journey.
Does Antares replace staff? No. Antares handles the repetitive, time-sensitive, and high-volume conversations - lead follow-up, inbound calls, FAQs, booking requests, member questions, and retention prompts - that reduce pressure on front desk, sales, and operations teams. Conversations that need human judgement are routed to the right person. The practical role is to make teams more responsive and consistent across every location.
How does Antares integrate with existing gym systems? Integrations are part of the initial platform setup. Once the foundation is in place, additional agents activate using the same training, integrations, and data - no repeat build required.
How does a fitness operator get started? Book a conversation with the Keepme team at keepme.ai/demo. Most operators start with Nova, then activate Clarion, Atlas, Beacon, and Ember when they're ready. The team will map Antares to your specific lead flow, member base, and call traffic - no pitch decks, no obligation.
