JUST LAUNCHED: Antares Omni-Channel AI-Powered Sales Agents + Industry Studies

We are beyond excited to announce that today we launch our brand new agent platform and the Sales Agents within it - Nova.

Nova from Antares is truly omni-channel, so your fitness prospects will be able to engage with highly trained AI assistants across email, website voice activation, inbound and outbound calls PLUS WhatsApp, Facebook and Instagram messenger - all of which leverages natural language processing and your brand's unique tone of voice!

The primary objective of Nova is to deploy intelligent assistants across multiple communication channels. These agents provide accurate company, product, and service information 24/7, 365 days a year. They are capable of supporting both sales enquiries and performing desired actions like booking tours and trials.

Game-Changing Benefits for Fitness Acquisition Strategies

Nova offers an array of benefits, designed to supercharge fitness club operations:

• Multi-Channel Engagement: Connect with prospects through voice, inbound and outbound calls, email, social media, web chat, and WhatsApp.

• Higher Connection Rates: Achieve better outcomes on outbound calls.

• Seamless Integration: Easily incorporate with existing systems.

• Automated Tour Bookings: Increase club tour bookings effortlessly.

• Round-the-Clock Lead Generation: Never miss a lead with continuous engagement.

• Booking Concierge Service: Provide tours and trials at the optimal moment.

• Consistent, On-Brand Messaging: Maintain a unified brand voice across all interactions.

Addressing Industry Challenges: ‘Time to Reply’ Studies

The launch of Nova by Keepme Antares comes at a crucial time, highlighted by our recent ‘Time to Reply’ studies conducted in North America and the UK. The findings revealed significant inefficiencies in how fitness clubs currently manage inquiries:

• North America Study: In July 2024, we evaluated 177 emails, 114 Instagram messages, and 119 Facebook messages sent to fitness clubs across the US and Canada. Over half of all inquiries went unanswered, with response times averaging nearly 4 hours for emails, 17.5 hours for Facebook messages, and 37 hours for Instagram inquiries.

• UK Study: The UK study involved 313 emails, 247 Instagram messages, and 258 Facebook messages. Response rates were similarly low, with 42-54% of inquiries going unanswered. Email responses took over 11.5 hours, while the wait for a response on social media ranged from an average of 12 hours on Facebook to almost 23 hours on Instagram.

These studies underscore the pressing need for reliable, prompt engagement solutions - needs that Keepme’s AI sales agents are perfectly positioned to meet.

Why Choose Nova?

• 24/7 Availability: Engage prospects at any time, ensuring no potential member slips through the cracks.

• Instant Response: Capture prospects during peak interest moments with immediate follow-ups.

• Efficient Lead Management: Automate lead capture and nurturing, ensuring prompt and consistent follow-ups.

• Upselling on Auto-Pilot: Recognize and act on upsell opportunities during interactions.

• Cost Reduction: Extend operational hours and capabilities without increasing hiring costs.

• Multi-Language Support: Communicate in local languages, enhancing global engagement.

Empowering Fitness Businesses

With the launch of Keepme Antares, fitness clubs can look forward to a future where operational efficiency and sales optimization are the norms. Our AI agents promise unflagging consistency and high-quality service, ensuring exceptional prospect experiences and accurate CRM updates across all interaction channels.

Drawing attention to the pressing issue of slow response times to inquiries in the fitness sector, Hilary McGuckin Keepme's Global Director of Marketing, says “We know from our research that leads responded to within 5 minutes are 100 times more likely to ‘connect’ and engage in conversations around booking tours, and 21 times more likely to convert into genuine membership opportunities. However, what we uncovered demonstrates that most operators' sales funnels simply aren’t optimized for lead generation because they can’t meet consumers' expectation of immediate, or near-immediate response times.”

Hilary continues “It's striking that 42% of email enquiries and around 50% of all social media enquiries in the UK went completely unanswered and over 50% of North America membership info requests received no reply. Of the replies we did receive, we see there is huge potential to close the timeliness gap and dramatically improve lead generation efforts simply by becoming appropriately responsive and meeting the expected ‘certainty of reply’.”

Unlock Your Business Potential

Join the fitness revolution with Nova, the AI Sales Agents from Antares:

• Boost Lead Generation: Ensure no inquiry goes unanswered.

• Increase Club Revenue: Optimize every interaction for maximum sales potential.

• Enhance Prospect Engagement: Maintain high connection rates and improve overall customer journey experiences.