Keepme Appoints Steffie Bryant as President

We are pleased to announce the appointment of Steffie Bryant as President of Keepme, effective 1 January 2026.

This decision reflects the pace at which our business is scaling and the growing global demand for agentic AI that delivers real, measurable outcomes for fitness operators.

Steffie joined us two years ago as Chief of Staff and quickly became a driving force behind our operational execution and growth. During a period of accelerated adoption of AI agents and intelligent automation across the fitness sector, she played a central role in scaling the company. Following her promotion to Chief Operating Officer and her appointment to our Board last year, she has led our commercial, product, engineering, and customer operations with a clear focus on performance and results.

As President, Steffie will take full ownership of our day-to-day operations. Her mandate is clear: execute at speed, scale with discipline, and ensure our customers see consistent, quantifiable growth from our platform.

This appointment further strengthens our leadership as we continue to expand with multi-site and enterprise fitness operators worldwide. Keepme Founder and CEO, Ian Mullane, will remain focused on long-term vision, product innovation, strategic partnerships, and external growth initiatives.

“Over the last two years, Steffie has consistently moved this business forward through focus, pace, and an unwavering commitment to what we are building. Her impact operationally and at board level has made it very clear that she is the right person to lead the company through its next stage of growth.”

On stepping into the role, Bryant commented:

“I am excited to take on the role of President at Keepme and to lead a team that is genuinely shaping the future of agentic platforms. We have a strong strategy, a clear roadmap, and a product that is redefining how autonomous agents can drive growth for fitness operators. I am looking forward to building on what we have already achieved and accelerating our impact across the industry.”

The introduction of the President role formalises a leadership transition that has been evolving over the past two years. It underlines our commitment to building the operational depth, leadership capability, and execution velocity required to deliver on our ambitious plans.

As fitness brands look to modernise lead handling, increase conversion, and scale acquisition through automation, we continue to lead this shift with always-on AI agents that engage prospects instantly, qualify intent, and drive growth at scale.

About Keepme

We are the leading agentic AI platform built specifically for the fitness industry. We help operators grow member acquisition through autonomous AI agents and intelligent automation. By handling prospect conversations, follow-ups, and lead conversion across digital channels, our Antares platform enables fitness brands to scale efficiently while delivering a consistent, high-quality experience to every prospect.