Adopting AI Agents in 2027
What fitness operators need to know to adopt AI agents safely,
at scale and with their teams on board.
In 2026, AI agents moved from experiment to everyday workflow, answering enquiries, booking tours and supporting members around the clock. In 2027, the question is no longer whether to adopt them, but how.
In this 45-minute session, Ian Mullane and Jack Murray share what they’ve learned rolling out Antares’ AI agents with 40+ operators across 10 countries, and how to plan your first (or next) agent with confidence.
Register for the webinar below
Save your seat and we will send you the joining details straight to your inbox.
About The Webinar
Most multisite operators have now seen an AI agent in action. Far fewer have a clear plan for bringing agents into sales, member services and retention across every site, with the right controls in place. That’s what this session is for.
Ian will set out the shifts shaping AI agent adoption in fitness for 2027: the move from single tools to a team of specialised agents working together, AI search becoming a new way members find clubs, and why control, visibility and reversibility now matter as much as results.
Jack will then run a short live demo of Antares, showing what a 20-day adoption plan looks like in practice: connecting agents to your existing CRM and booking system, training them on your brand, testing every response before go-live, and pausing or rolling back any agent at any time.
No hype. No jargon. Just a practical, operator-first view of what’s coming, with plenty of time for your questions.
What You'll Walk Away With
Where AI agents are heading in 2027
The shifts shaping how fitness and leisure operators sell, serve and retain members in 2027, and which of them deserve a place in your plans for the year.
A safer way to adopt
The controls to have in place before going live, from approved rules and human handover to pausing any agent, at any site, at any time, so you stay in control.
What a 20-day rollout really looks like
From strategy and integration to testing and a staged launch: what a 20-day rollout really involves, and why it takes less than 5 hours of your team’s time.
Bringing your teams with you
How to position agents as support for your staff rather than a replacement, and how to measure the results that matter most to your wider leadership team.
Meet The Speakers
Ian Mullane
Ian founded Keepme to help fitness and leisure operators grow with AI built for their world. He will share where AI agent adoption is heading in 2027 and what leading operators are doing.
Jack Murray
Jack builds and fine-tunes Antares’ AI agents for fitness and leisure brands. He will run the live demo and show how agents are connected, trained, tested and launched in just 20 days.
Mantas Dvareckas
Mantas helps fitness operators discover modern ways to drive more bookings and grow membership. He will host the session and put your live questions to the speakers, with time for Q&A.
