Antares And Gladstone: From Late-Night Enquiry To Booked Session
Gladstone is the backbone of many leisure operations. Bookings, courses, memberships and payment collection all run through it, across leisure centres, pools and gyms. What it was never built to do is talk to people at 10:42 on a Tuesday night.
That is where Antares' AI agents come in. They connect to Gladstone through its API, hold the conversation with the enquirer, and put the outcome straight back into Gladstone. Nothing is replaced and your teams keep working exactly as they do today.
The easiest way to show how it works is to follow one enquiry.
One enquiry, start to finish
10:42pm | A message arrives Sarah fills in the enquiry form on your website. She wants to know about swimming lessons for her son and whether there is a gym induction slot this week. Your centre closed two hours ago. |
10:42pm | Antares checks Gladstone Before replying, the Antares sales agent, Nova, checks Gladstone to see whether Sarah is already a member. She is not, so Nova creates her as a new prospect in Gladstone. If she had been an existing member, Nova would have added a note to her record instead. |
10:43pm | A real answer, not an autoreply Nova answers her questions using only the information you have approved, from lesson levels to induction times, and sends a link to book a session at the right centre. Sarah books before she goes to bed. |
7:30am | Your team arrives to an outcome Your front desk opens Gladstone and Sarah is already there, with her enquiry, her booking and the full conversation logged. Nobody had to chase her and nobody had to re-key anything. |
Thursday | The follow-up happens on its own Nova sends Sarah a reminder before her session. If she had not booked, Nova would have followed up until there was a clear outcome, then handed her to your team when the moment was right. |
Multiply that by every enquiry across every centre, every evening and every weekend. Across the Antares network, 22% of leads in the last 30 days arrived after hours, and every one of them got the same instant, accurate response.
What changes for your teams
Very little changes in how your teams work, and a lot changes in what they spend their time on. Front desk staff stop starting the day with a backlog of voicemails and web forms. Sales and membership teams get a list of booked sessions and warm prospects instead of cold enquiries to chase.
Your teams stay in charge of the moments that matter: the welcome at reception, the tour of the centre and the conversation about which membership suits a family best. Antares' AI agents take on the routine questions and the follow-up, and hand over to a person whenever you have decided they should.
Under the bonnet: what Antares does with Gladstone
Everything in that story comes from a two-way connection between Antares and Gladstone.
Antares reads from Gladstone | Antares writes to Gladstone |
Whether a person is already a member | New prospects, created at the right centre |
Membership status | Notes on existing member records |
Bookable sessions at each location | Conversation outcomes your teams can see |
Your data stays in Gladstone, which remains your system of record. Antares simply makes sure every conversation ends up there. You can see every system Antares connects to on our integrations page, or read the full guide to which gym systems Antares integrates with.
Built for how leisure operators work
Leisure operators answer to boards, councils and communities, so control matters as much as speed. Antares is built for that.
You approve every piece of information your agents use, and Antares will never invent prices, offers or timetables. Every conversation is logged and reviewable. Opt-outs are honoured. You can pause any channel or centre at any time, and Keepme is compliant with GDPR, with your data kept in its own dedicated silo and never used to train public AI models.
It is also why Keepme Antares was named Supplier of the Year at the ukactive Awards 2026. For more on governance, read our guide to safe, compliant and governed AI for public leisure.
Getting live on Gladstone
Share API access. Your team provides access to Gladstone. Keepme handles the integration itself.
Approve your knowledge base. You sign off the information your agents will use: centres, timetables, prices and policies.
Test, then go live site by site. Antares follows a 20-day adoption plan, and you choose which centres and channels go first.
Most setups need less than five hours of your team's time in total. Run Mindbody at some of your sites? Read how Antares works alongside Mindbody.
