The State of US Fitness Operator Lead Conversion

Why only 3 to 6 out of every 100 paid leads become members, and where US operators are losing pipeline value.

Built for US fitness leaders, this report draws on research across 45 brands and 1.6 million conversations to reveal why 57% of membership inquiries get zero response. Uncover where pipeline value leaks across six critical funnel points and how demand shifts outside normal operating hours.

Download the report for benchmark data across six industry studies, including how Club4 Fitness unlocked a 36% after-hours conversion rate and nearly 300 extra monthly tours.