Ian Mullane

Ian Mullane

What AI Agents Actually Do For Leisure Operators

What AI Agents Actually Do For Leisure Operators

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We Built Antares for a standard that didn't exist. It just arrived.

We Built Antares for a standard that didn't exist. It just arrived.

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The Practical Steps For Fitness Operators To Close The AEO Gap

The Practical Steps For Fitness Operators To Close The AEO Gap

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901 Operators, 27 Countries: The Uncomfortable Truth About AI Search

901 Operators, 27 Countries: The Uncomfortable Truth About AI Search

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What The Fitness Industry Actually Looks Like To AI Agents

What The Fitness Industry Actually Looks Like To AI Agents

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The Integrations Holding Your AI Agent Together Matter More Than the Agent Itself

The Integrations Holding Your AI Agent Together Matter More Than the Agent Itself

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CRM Platforms Are Dead. Long Live CRM.

CRM Platforms Are Dead. Long Live CRM.

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Everyone's Wrong About the AI Bubble

Everyone's Wrong About the AI Bubble

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Why AI Agents Are Infrastructure, Not Tools

Why AI Agents Are Infrastructure, Not Tools

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Stop Thinking About Roles. Start Thinking About Jobs to Be Done

Stop Thinking About Roles. Start Thinking About Jobs to Be Done

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The Organisation Chart is Dead...Long Live the Work Chart!

The Organisation Chart is Dead...Long Live the Work Chart!

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Beyond the Sales Agent: Why Antares' Real Value Lies in It's Orchestration Platform

Beyond the Sales Agent: Why Antares' Real Value Lies in It's Orchestration Platform

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The Agent Builder Trap: Why DIY AI Tools Fail Fitness Operators

The Agent Builder Trap: Why DIY AI Tools Fail Fitness Operators

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Why You Value Human Touch More Than Your Customers Do

Why You Value Human Touch More Than Your Customers Do

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How Prospects Discover Your Gym Is Changing: From Google to AI Chat

How Prospects Discover Your Gym Is Changing: From Google to AI Chat

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The Question Every Fitness Operator Asks Me About AI

The Question Every Fitness Operator Asks Me About AI

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AI Workers Improve Every Quarter - Traditional Software Stays the Same

AI Workers Improve Every Quarter - Traditional Software Stays the Same

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The End of Software Sprawl: AI Workers vs Buying More Tech Tools

The End of Software Sprawl: AI Workers vs Buying More Tech Tools

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Chatbots and Agents - What’s the difference?

Chatbots and Agents - What’s the difference?

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How Timeliness Drives Performance in Fitness Membership Sales

How Timeliness Drives Performance in Fitness Membership Sales

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Why I Had To Build This

Why I Had To Build This

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How We’re Shaping the Next Era of AI Fitness Operations

How We’re Shaping the Next Era of AI Fitness Operations

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