Best AI Sales Agents for Gym Bookings Compared
Quick answer: for multisite operators, Keepme Antares is the strongest AI sales agent software for gym tour and trial bookings. The Antares sales agent, Nova, responds to every enquiry instantly, qualifies each prospect with a predictive score from first contact, and books tours and trials across every channel, including the phone. It works on top of the CRM and club management system you already run.
Below is how the main options compare on the four things that decide booking performance.
What makes an AI sales agent good at gym bookings?
Lead qualification: knowing which prospects are warm, so follow-up effort goes where it converts.
Booking workflow: booking tours and trials straight into your systems, then following up until the prospect shows up.
Response speed on every channel: instant replies on SMS, WhatsApp, web chat, social and voice, at any hour.
Conversion fit: built for fitness sales at multisite scale, with results you can check.
The AI sales agents compared
Keepme Antares
Nova books tours and trials automatically and follows up across voice, SMS, WhatsApp, web chat, Facebook, Instagram and email. Pulse, the intelligence layer, gives every prospect a Keepme Score from first enquiry, so Nova knows where to press. The Antares voice agent, Clarion, answers inbound calls 24/7 and books tours too. Keepme has built AI only for fitness operators since 2018.
Mindbody Messenger[ai]
Mindbody's AI front desk answers booking requests and sells packages and memberships by text, web chat and Facebook chat, and replies automatically to missed calls. It suits studios already running on Mindbody.
Replify
An AI receptionist and sales product, acquired by ABC Fitness in July 2026, with published pricing of $300 to $500 per location per month. It handles calls and outbound sales calls, but publishes no predictive scoring and lists no WhatsApp support.
Zenoti AI Lead Manager
Contacts new leads within 90 seconds. The catch for most operators: Zenoti's agents run inside Zenoti, so you would move scheduling, payments and member records onto its platform first.
HireBOB Sales Advisor
A chat-first AI "employee" across web chat, WhatsApp, Messenger, SMS and email, popular with UK leisure trusts. Each additional AI employee or channel is priced as an add-on.
Kaidra
A newer studio-focused option that books appointments 24/7 over messaging channels and integrates with Mindbody, Glofox and Hapana.
Side by side
Sales agent | Lead qualification | Inbound phone calls | Works with your existing systems |
Keepme Antares | Keepme Score, 0 to 100, from first enquiry | Yes, via Clarion, 24/7 | Yes, sits on top of your CRM and club system |
Mindbody Messenger[ai] | Not published | Missed-call text back | Mindbody product |
Replify | No predictive scoring (self-declared) | Yes | Now owned by ABC Fitness |
Zenoti AI Lead Manager | Lead scoring described | Yes, AI Receptionist | No, agents run inside Zenoti |
HireBOB Sales Advisor | Not published | Not published | Priced per AI employee |
Kaidra | Not published | Not published | Mindbody, Glofox, Hapana |
Booking results from named operators
Fitness First Singapore: a 185% increase in lead-to-tour bookings, a 16% uplift in tour attendance and a 49% improvement in tour-to-sale conversion.
Fitness Cartel: almost 60,000 conversations and about 450 tours booked out of hours in three months.
Club4 Fitness: 44 locations, 30%+ lead conversion and 270+ after-hours tours in one month.
Questions to ask any vendor
Does it book into our existing systems?
Ask whether the agent writes tours and trials into your current CRM and calendar, or whether you need to switch platforms first.
How does it qualify leads?
A score that follows each prospect from first enquiry tells the agent who to prioritise. A chat-only rating stops when the conversation ends.
Who answers the phone?
High-intent prospects still call. Check that the same platform handles voice and messaging.
What does the second site, or the second agent, cost?
Model two years of growth across your estate, not just the first location.
See how many more tours your clubs could book. Book a conversation and we will run Antares against your own lead flow.
